October 17, 2016
Primal Strength represents the accumulated knowledge and experience of Martin Dwyer. Martin has been a member of The International Sports Sciences Association (ISSA) since 2016 where he holds the qualifications of Certified Fitness Trainer (CFT) and Certified Specialist in Strength and Conditioning (CSSC). The ISSA, founded in 1988 as one of the first self-regulating organizations for personal trainers, is the first and only fitness organization in the U.S. accredited by a federally recognized agency. Members of ISSA agree to follow the organizations Professional Standards and be subject to review of the organization's ethics committee.
Youth Sports and Fitness
Martin's desire for athletic performance can be traced to his earliest years, and throughout his life strength training, running and cycling, basketball and baseball have played important roles each and every year. In high school, Martin played baseball and basketball at the AAU level, and lettered in both sports. He received all conference honors in basketball as a Senior in a very competitive conference. Several of Martin's friends and teammates from these years went on to collegiate athletics and even professional sports.
Collegiate Strength Training
After high school, Martin would find his way to NCAA Division III Millikin University in Decatur, Illinois, where he participated in the basketball and baseball programs. He credits the diet and nutrition program at Millikin as his first experience with serious growth in strength and muscle mass. He arrived on campus a very lean 6'5" and 185 pounds. His coaches prescribed a diet high in protein and healthy fats, along with lots of bench presses, squats, and deadlifts. Just a year later he was listed in the program at strong and athletic 6'5", 215 pounds. This season of strength training gave birth to a life long passion.
Successful in Business
Martin's competitive spirit served him well in corporate America. After finishing his B.S. in Business at Millikin, Martin completed a M.S. at Illinois State University and would take his competitive spirit to corporate America. Over 20 years he would work exclusively with Fortune 100 companies in leadership positions with ever growing areas of responsibility. At his highest level, Senior Vice President of a super regional bank, he managed over 150 employees and 20 branches.
Coaching Youth Sports
During his time in corporate life, Martin was active coaching and leading youth sports and programs. He has volunteered in various capacities for programs at the YMCA, Boys and Girls Clubs, and the Salvation Army.
Staying fit through life can be a challenge, especially in the face of illness and injury. After recovering from serious illness in 2009, Martin's dedication to fitness would grow tremendously as he faced the challenge with his health. Today, after recovering fully, Martin devotes his days to encouraging and guiding others in their wellness journeys. His approach to fitness is committed to building core strength with progressive resistance weight training, balanced with an appropriate level of cardio for individual needs.
In addition to his training, Martin also attends to the needs of BDO Web Technologies, his web development company.
A Lifetime of Sports and Fitness